With the rising popularity of dynamic digital content, the business world is embracing interactive and large-scale digital signage.  But what is it and how can you use it to your advantage?  Read on for a description of what digital signage is, examples of it in use and how you can find the right solution for your business.

What is Digital Signage?

Digital signage, sometimes called electronic signage, refers to display technologies like LED walls (or video walls), projection and LCD monitors to vividly display webpages, videos, directions, restaurant menus, marketing messages or digital images.

Digital signage functions in different settings — public spaces, museums, sporting arenas, churches, academic buildings, retail stores, corporate spaces and restaurants — to offer wayfinding, messaging, marketing and outdoor advertising.