Key Information
Annual Revenue
100million-120million
Employees
315~360
Year Established
2003
Business Type
Manufacturer, Seller
Company Introduction
HAOLISEN Innovative Material Future

Since 2003, HAOLISEN has stood at the forefront of industrial surface treatment innovation. As a vertically integrated manufacturer headquartered in Shanghai, we combine in-house R&D, precision manufacturing, and global distribution to deliver coating solutions that outperform -- trusted by leading manufacturers across 30+ countries.

Our portfolio spans electrophoretic coatings, waterborne coatings, and low-carbon coatings -- engineered for mission-critical applications in automotive, construction machinery, rail transit, new energy, marine, and aerospace industries.

Core Competencies
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R&D Driven

In-house laboratory with dedicated chemical engineers driving continuous formulation innovation

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Vertical Integration

Full control from raw material synthesis to finished coating system delivery

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Global Reach

50% - 60% export rate, serving manufacturers in 30+ countries worldwide

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Certified Quality

ISO-certified production with rigorous quality control at every manufacturing stage

Product Portfolio
Electrophoretic Coatings (E-Coat) -- Cathodic and anodic ED paints delivering superior corrosion protection for metal components Waterborne Coatings -- Eco-friendly, low-VOC formulations designed for demanding industrial applications Low-Carbon Coatings -- Sustainable coating solutions meeting global environmental compliance standards
Industries Served
Automobile & Auto Parts Construction Machinery Rail Transit New Energy Materials Energy Storage & Power Marine Aerospace
Company at a Glance
2003 Established
315 - 360 Employees
50% - 60% Export Rate
$100M+ Annual Sales
Company Name Business Type Year Established Number of Employees Export Percentage Annual Sales Core Products Core Competency
HAOLISEN (Holisen) -- HLS Coatings (Shanghai) Co., Ltd.
Manufacturer, Seller
2003
315 - 360
50% - 60%
USD 250 Million - 300 Million
Electrophoretic Coatings, Waterborne Coatings, Low-Carbon Coatings
R&D, Manufacturing, Sales & After-Sales for Industrial Surface Treatment
Company History
2003 - 2004 Company founded and rapidly grew; universal electrophoretic coating quickly captured the market and gained attention from the hardware and machinery industries.
2005 - 2007 Innovated the domestic home appliance industry's E+P coating system, launched white and colored electrophoretic coatings, and partnered with leading enterprises such as Midea, Haier, and Robam.
2008 - 2010 Entered the elevator industry and captured 80% of the market share in elevator treads and car coatings; established partnerships with Yaxing and King Long in the bus industry for gray electrophoretic coatings.
2011 - 2013 Entered the automotive parts industry, with products receiving technical approval from major domestic OEMs including FAW, Changan, and Dongfeng; captured the shock absorber market and established partnerships with companies such as Zhongding and Meichen.
2014 - 2016 Electrophoretic products became the top brand in China's motorcycle and electric two/three-wheelers market; entered the commercial vehicle industry, seizing early-mover advantage in axle, frame, and trailer segments.
2017 - 2018 Haolisen's new factory in Nantong completed, and the Encyclopedia of Electrophoretic Coatings published. The automotive parts industry received high praise and established partnerships with mainstream manufacturers such as Lier, Ando-tuo, and Forgia.
2019 - 2020 Electrophoretic products recognized by and established cooperation with major OEMs including Ford North America, SAIC-Volkswagen, and General Motors North America; surface materials excelled in construction machinery, forming strategic partnerships with XCMG, Zoomlion, and SANY.
2021 - 2022 Automotive body electrophoretic coatings exported overseas, achieving significant market share in the Middle East, Europe, and Southeast Asia; obtained CRCC supplier qualification and secured orders in the rail transit industry.
2023 - 2024 Water-based coatings opened new frontiers in energy storage cabinets and high-end industrial sectors, breaking the dominance of foreign brands; collaboration with FAW-Volkswagen expanded market share in automotive components.
2025 - 2026 E-coating sales risen to the top tier among domestic brands, and surface treatment materials are deeply expanding across multiple industries. Innovative R&D led to the successful launch of insulating flame-retardant coatings and smart thermal runway coatings, now on the market receiving strong positive feedback.

Our Mission -- Innovation through science and technology, customer satisfaction, and dedication to national industry.

Core Values -- Realize our own value by creating value for customers. Exceed customers’ current requirements and fulfill their future needs.

Our Vision -- Pursue both material and spiritual well-being for all colleagues.