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Brief introduction to channel letters

Thinking about a new sign for your business? Not sure of the effect or even the correct terminology? Then we will give you some valuable informtion.

One of the first things you should know is the term channel letters. Channel letters, or pan channel letters etc, are essentially large individual letters that are commonly used as exterior or interior signage for businesses and retail centers.

There are four basic types of channel letters you need to know, and that the key differentiator among each one is in how it’s illuminated. Another important factor to be consider is landlord criteria and local zoning regulations pertaining to signs as per size, projection, and illumination. Let’s introduce one of the important type to you.

Front/Back-Lit Channel Letters

Want to get really fancy? Maybe you’re considering a sign with yellow illuminated faces and a blue halo effect? That’s where a front/back-lit channel letter shines. (Yes, pun intended.) This type of channel letter combines the standard front-lit letter with the halo-lit letter. The sides of the letter are stainless steel, the faces are polycarbonate, and the back of the sign is open to reflect the LED or neon illumination off of the wall. Or backer is made of white or clear acrylic to stop dust and nest getting in.