Brand history

Patagonia is a famous outdoor clothing brand in the United States and Europe, and has a number of brand stores all over the world. Since its establishment in 1972, Patagonia has gradually developed from a small workshop that manufactures rock climbing equipment

It is an excellent enterprise that provides perfect equipment for various individual sports such as rock climbing, mountain climbing, cross-country running, skiing, snowboarding, surfing and kayaking. Patagonia not only manufactures excellent products, but also is a company with strong

Enterprises with a sense of social responsibility. So far Patagonia has donated more than US $400 million "earth tax" to grassroots environmental protection organizations around the world.

1. Founder introduction:

Yvonne joynard: founder and owner of Patagonia.

He began his business journey in the 1950s by designing, manufacturing and selling mountaineering equipment. He used the French climbing technique for reference and improved the ice breaking axe, which became the basis of the design of modern ice breaking axe.

In 2001, he participated in the establishment of the enterprise alliance of "1% earth tax". (he has always been actively committed to solving environmental problems, served as a director in many environmental protection organizations, and continued to devote himself to his outdoor sports career