Custom Digital Printed Matte Stand-Up Pouch — Product Description Page
| Parameter | Specification |
|---|---|
| Material Structure | Metallized composite laminate (customizable layers) |
| Thickness Range | 80 - 150 μm (application-dependent) |
| Barrier Property (WVTR) | Test data available — request engineering datasheet for your target structure |
| Printing Technology | Full-color digital printing (no plate fees) |
| Surface Finish | Soft-touch matte (anti-fingerprint, premium tactility) |
| Closure Type | Tear notches (standard); zipper / press-to-close available |
| Pouch Style | Stand-up with bottom gusset; flat-bottom / side-gusset options |
| Line Compatibility | Pre-made pouch; VFFS roll film supported |
| MOQ | 1,000 pcs per SKU |
| Sampling Lead Time | 7 business days |
| Bulk Production Lead Time | 15 business days |
Each pouch is built on a metallized composite laminate — combining a high-barrier metallized layer with structural polymers to deliver moisture, oxygen, and light protection without the rigidity of full aluminum foil. The result: a flexible, lightweight pouch that still shields sensitive contents from external degradation.
- Standard barrier: Metallized PET / PE — balanced cost and barrier for dry foods and powders
- Enhanced barrier: Metallized PET / AL / PE — maximum protection for oxygen-sensitive or high-fat products
- High-clarity option: Transparent barrier structures available for product visibility
Thickness is tuned to your application between 80-150 μm. Thinner gauges reduce material cost and weight for lightweight dry goods; heavier gauges provide puncture resistance and structural rigidity for heavier contents or rough supply chains.
Metallization delivers a meaningful improvement over transparent barrier coatings:
- Reduces light transmission to near zero — protecting photo-sensitive contents (coffee, botanicals, vitamins)
- WVTR and OTR test data are structure-specific and available on request from our engineering team
- Consistent barrier performance across the full pouch surface, including gusset folds and seal areas
Need a specific barrier target? Tell us your required shelf life and storage conditions — we recommend the right structure.
Unlike traditional rotogravure printing, which requires costly cylinder engraving and only makes economic sense above 50,000+ units, our digital print technology eliminates plate fees entirely.
- Launch faster: 7-day sampling vs. 3-4 weeks for gravure proofing
- Iterate freely: Test multiple designs, seasonal variants, or limited editions without sunk cost
- Small-batch viable: 1,000 MOQ — ideal for startups, market testing, or niche SKUs
- Full-color gamut: CMYK + spot color matching; fine-line detail, gradients, and photographic imagery all reproduce cleanly
- Consistent color: Digital color management ensures batch-to-batch uniformity across repeat orders
The matte surface treatment is more than an aesthetic choice:
- Shelf differentiation: In a sea of glossy pouches, matte signals premium — consumers associate it with higher product quality
- Anti-fingerprint: Handled pouches stay clean; critical for retail environments where customers pick up and inspect
- Tactile engagement: The soft-touch coating creates a sensory experience that glossy films cannot replicate — customers hold the product longer
- Scratch-resistant: The matte coating provides a degree of surface hardness that resists scuffing during transport and handling
| Industry | Typical Use | Why This Pouch |
|---|---|---|
| Coffee & Tea | Whole bean, ground coffee, loose-leaf tea | Metallized barrier protects aroma; matte finish elevates specialty branding |
| Snack Foods | Nuts, dried fruit, jerky, protein bites | Moisture protection; resealable zipper option for multi-use |
| Pet Food & Treats | Freeze-dried raw, training treats | Puncture resistance at higher gauges; premium look for premium price points |
| Supplements & Nutraceuticals | Protein powders, superfood blends, capsules | Light barrier protects active ingredients; matte finish signals "clean" brand positioning |
| Herbal & Botanicals | Dried herbs, botanical blends, specialty infusions | Opaque barrier, child-resistant closure options, premium branding real estate |
| Personal Care & Beauty | Bath salts, powder masks, hair treatments | Soft-touch feel aligns with luxury skincare packaging language |
| Dimension | Options | Impact on Lead Time |
|---|---|---|
| Pouch Dimensions | Width * Height * Bottom Gusset — any size | ± 0 days (standard) |
| Material Structure | PET/Met-PET/PE, PET/AL/PE, Kraft/AL/PE, and more | + 3 days for non-stock structures |
| Thickness | 80-150 μm | ± 0 days within stocked range |
| Print Design | Full CMYK + spot color; full front + back panel coverage | ± 0 days (digital) |
| Surface Finish | Matte soft-touch, gloss, or combination (spot gloss on matte) | + 2 days for spot finishes |
| Closure Type | Tear notches, press-to-close zipper, slider zipper | + 2 days for zipper |
| Additional Features | Hang hole, transparent window, degassing valve, child-resistant closure | + 3-5 days depending on feature |
- ISO 9001:2015 — Quality management system
- BRC Global Standard for Packaging — Food safety and quality
- FDA 21 CFR — US food contact compliance
- EU 10/2011 — European food contact compliance
- REACH — Chemical substance registration
- RoHS — Hazardous substance restriction
Price Guidance: Digital-printed pouches scale efficiently at 1,000-50,000 units. For volumes above 50,000, we recommend evaluating rotogravure for lower unit cost. Request a quote for your specific configuration.
1,000 pieces per SKU for digital print. For rotogravure printing, MOQ starts at 50,000 pieces.
7 business days from artwork approval. We provide a digital proof within 2 business days; physical sample follows.
Yes. We match to Pantone Solid Coated. Digital printing achieves approximately 90%+ of the PMS gamut. For exact matching on critical brand colors, we recommend rotogravure.
Vector format (.ai, .eps), PDF, or high-resolution PSD/TIFF (300 dpi at 1:1 scale). We provide a dieline template upon order confirmation.
Yes. Standard shipping via sea freight (FOB Shenzhen) or air freight for time-sensitive orders. We also support DDP to US and EU destinations.
Yes — digital printing makes mixed-size runs feasible. However, each size counts as a separate SKU toward MOQ.
"A North American specialty coffee roaster switched from stock glossy pouches to our custom matte stand-up pouch. The soft-touch finish and full-color digital print allowed them to launch 6 single-origin SKUs at 2,000 pcs each without plate costs. Within 3 months of shelf placement, they reported a 40% increase in in-store pick-up rate — attributing the lift directly to packaging differentiation in a saturated category."
— Application: Specialty coffee | Order: 6 SKUs * 2,000 pcs | Turnaround: 21 days from artwork to delivery
- Custom Rotogravure Stand-Up Pouch — Scale-up path for volumes above 50,000; lower unit cost, wider color gamut
- Custom Flat Bottom Box Pouch — Larger display face and superior shelf stability; ideal for premium or heavier products
- Custom Side-Gusset Pouch — Higher volume capacity; preferred for bulk coffee, pet food, and laundry pods
- Custom Kraft Paper Stand-Up Pouch — Natural kraft exterior for eco-positioned brands; same barrier liner options
- Custom Child-Resistant Stand-Up Pouch — ASTM-compliant CR zipper for regulated categories
Get in Touch
Have questions about our products or want to discuss a custom order? Our team is ready to help you.